I partnered with Netflix Media, creative marketing and agency teams to bring bold, high-impact OOH and digital campaigns to life. From the inaugural Las Vegas Sphere drone activation to a giant lizard tongue stretching across Sunset Boulevard and a radar-triggered digital board for Griselda, I led the relationships and execution behind these headline-making stunts. I oversaw operations, turning ambitious concepts into live experiences that captured attention, drove engagement, and translated into measurable viewership.