Creative Marketing Lead for Family Reunion, a show that has 5 seasons on Netflix. Family Reunion has won several industry awards including Emmys, NAACP Awards and WGA Awards. Our launch campaign focused on Black Family Magic - with a lot of humor thrown in. We created digital assets that targeted our audience, showing up where they were consuming content. One asset was an old school radio buy featuring a custom song we created called Big Booty Judy based on a popular episode. Family Reunion was also heavily featured on our Strong Black Lead social channel. When we took the cast to Essence Fest, their appearances on all stages were fan favorites.