Creative Marketing Lead for Kenny Ortega’s first Netflix collaboration, which won 3 Daytime Emmy Awards. Our marketing campaign was music heavy featuring full music videos as well as acoustic versions of the songs. We also created a Behind the Band video that followed the cast from auditions through filming. We further hit our viewers with social media beats tapping into influencers to socialize the campaign. The soundtrack soared to #1 on the iTunes U.S. Album Chart in just six days and the show grew a “Fantom” fanbase that expanded beyond the target audience.