Creative Marketing Lead for Ada Twist, Scientist, a Higher Ground Production with executive producers Barack and Michelle Obama. For this campaign we went full on STEM, a fun
twist. We engaged family influencers to be a part of our "Saturday's We Stem" program. This was a big success not only with families, but with Young Minds Inspired, a nationwide teachers network we collaborated with. The highlight, was building the Ada Twist Macy's Day Parade Balloon. For her inaugural debut, the former President posted our
digital asset on his social media handles. Thanksgiving Day, Ada was trending on twitter and the next day she was front page of the Wall Street Journal.